A toy line based on a video game based on a toy line! Marketing genius or madness?
Transformers: War for Cybertron looks like a successful mashup of Transformers Generation 1 (G1) meets Transformers: The War Within as evinced by products revealed by Hasbro during Toy Fair 2010.
War for Cybertron tells the origin story of the Transformers, taking players on a gripping, adrenaline-fuelled journey to Cybertron, where civil war has broken out between the Autobots and Decepticons.
Unlike previous attempts at 'transmedia storytelling' - most notably Star Wars: Shadows of the Empire - War for Cybertron has had time to percolate and promises to deliver a gaming experience on par with Batman: Arkham Asylum.
You can now pre-order Transformers: War for Cybertron on PS3, Wii, Xbox 360 and PC. Transformers: Exodus (Hardcover) is also available for pre-order. This 352 page book will tie-in with the release of War for Cybertron video game and toy line!
Transformers: War for Cybertron looks like a successful mashup of Transformers Generation 1 (G1) meets Transformers: The War Within as evinced by products revealed by Hasbro during Toy Fair 2010.
War for Cybertron tells the origin story of the Transformers, taking players on a gripping, adrenaline-fuelled journey to Cybertron, where civil war has broken out between the Autobots and Decepticons.
Unlike previous attempts at 'transmedia storytelling' - most notably Star Wars: Shadows of the Empire - War for Cybertron has had time to percolate and promises to deliver a gaming experience on par with Batman: Arkham Asylum.
You can now pre-order Transformers: War for Cybertron on PS3, Wii, Xbox 360 and PC. Transformers: Exodus (Hardcover) is also available for pre-order. This 352 page book will tie-in with the release of War for Cybertron video game and toy line!
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