This morning I was greeted by a pop-up proclaiming that Doctor Who was now available to view on Facebook! BBC Worldwide is following Warner Bros. and offering rentals via the popular social network.
John Smith, Chief Executive at BBC Worldwide said, “As we have grown internationally, we’ve seen through our Facebook channel that fans who are loving the new series are asking for a guide into our rich Doctor Who back catalogue. Our approach to Facebook and other leading edge platforms is to be right there alongside them in fostering innovation. We see this service as a perfect way to give our fans what they want, as well as a great way for them to get their fix between now and the autumn when series six continues”.
“Millions of people engage with their favourite TV shows on Facebook every day and we’re now seeing broadcasters look at innovative ways to use Facebook tools to connect their fans with exclusive content,” said Christian Hernandez, Director, Platform Partnerships, Facebook. “Through its Facebook page, BBC Worldwide is giving Doctor Who fans a quick and easy way to access these iconic episodes.”
Selected stories, from each incarnation, are available at present with more to be added soon. This is an interesting move and pits Facebook directly against rivals such as LOVEFiLM and Netflix.
Will you be ditching your TV in favour of Facebook?
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