The Return of the King

Mattel's Masters of the Universe (MotU), one of the company's most successful multimedia franchises, is to return in the Fall!

Behold King Grayskull, who will be a SDCC Exclusive! King Grayskull is the inaugural MotU figure to feature super articulation and classic detail sculpting by the Four Horsemen. Grayskull comes in a brand new package, featuring lights and sounds, which transforms into a mini Castle Grayskull playset.



Castle Grayskull was once home to King Grayskull, an ancestor of Prince Adam. He appears in the Episode, "The Power of Grayskull", waging battle and ultimately defeating the Snakemen led by King Hiss. King Grayskull's triumph was shortlived and he dies defending his kingdom from Hordak. During his lifetime, King Grayskull ruled with wisdom and compassion.

With the emphasis on the collectors market, and The Four Horsemen in the sculpting saddle, the revitalised MotU line is sure to raise the bar on what constitutes the very pinnacle in mass produced collectibles! Read my childhood Masters of the Universe recollection!

If anyone at Mattel is reading this, please contact me to discuss the possibility of running a 'give-away' competition during the holiday season! Thank you in advance.

Caprica 6 Mattel 0

Further to my post regarding Diamond Select Toys' new action figures line based on Battlestar Galactica. From today Forbidden Planet International has started taking pre-orders.

Caprica 6, Lee Adama (Apollo), and Flight Deck Chief Tyrell are the first wave of what will surely be a hit with fans and merchandise collectors alike. DST should avoid the mistakes Mattel made with their license.

Yo Joe!

This year marks the 25th anniversary of G.I. JOE. And to mark this auspicious event, I'm launching dedicated G.I. JOE shops:

G.I. JOE Shop UK
G.I. JOE Shop USA

In 1982 Hasbro introduced a new line of products that changed the landscape of boys action figures: G.I. JOE A REAL AMERICAN HERO. The innovative line of 3-3/4-inch, fully articulated and fully poseable action figures complete with molded uniforms, gear and vehicles, quickly became one of the most memorable toy lines of the 1980s.

The A REAL AMERICAN HERO line launched not only a successful line of toys, but was also represented in an animated series and in a Marvel Comics series. Over the years, the G.I. JOE vs. COBRA storyline provided an opportunity to introduce more than 500 figures, including some ‘real-life’ people, such as Sgt. Slaughter and William “Refrigerator” Perry.

Now, twenty-five years later, Hasbro will commemorate the anniversary with the release of a special edition series of A REAL AMERICAN HERO figures that features the twenty-five most popular characters in the history of the line.

G.I. JOE A REAL AMERICAN HERO sets

(Approximate retail price of $25.00; Ages: 5 & up; Available: Summer 2007)

Sure to delight fans both new and old, 25th Anniversary Figures are all new sculpts and the most detailed and articulated G.I. JOE figures ever! Hasbro kick-offs the anniversary with the release two special-edition sets, each containing five classic G.I. JOE characters from the A REAL AMERICAN HERO line. Characters include G.I. JOE force’s fearless patriots DUKE, SNAKE EYES, GUNG HO, SCARLET and ROAD BLOCK, as well as their slithery adversaries COBRA COMMANDER, DESTRO, STORM SHADOW, BARONESS and a COBRA TROOPER. Each pack also comes with a sound box in the shape of the G.I. JOE logo that plays the beloved theme from the G.I. JOE A REAL AMERICAN HERO animated series.

G.I. JOE A REAL AMERICAN HERO single packs

(Approximate retail price of $6.00; Ages 5 & up; Available: Fall 2007)

Each of the fifteen 3-3/4-inch figures – in replica G.I. JOE packaging circa 1982 – will feature new sculpts, enhanced articulation, and a base stand featuring the character’s name.


The Grip is back! G.I. JOE, the world’s first action figure, is getting a grip this year with the re-introduction of the KUNG FU GRIP! First introduced in 1974, the KUNG FU GRIP is the ultimate action feature of G.I. JOE action figures that has become a pop culture phenomenon.

This year also marks the return of the G.I. JOE ADVENTURE TEAM with KUNG FU GRIP. In this popular series, first introduced in the 1970s, ADVENTURE TEAM members tackled fantastic and dangerous missions around the world. Whether wrestling a shark or searching for a Yeti in the arctic, nothing was impossible for the ADVENTURE TEAM with the full strength of their KUNG FU GRIP!

SNAKE EYES, one of the most popular G.I. JOE team members, will receive a technological makeover with new METAL MAYHEM, the ultimate mech suit featuring the KUNG FU GRIP.

The KUNG FU GRIP will also be introduced in the 8-inch scale figure lines in 2007, including the following:

G.I. JOE 8-INCH COMMANDO FIGURES

(Approximate Retail Value: $14.99; Ages: 5 & up; Available: Now)

This year, the G.I. JOE Commando Figures get the KUNG FU GRIP! This line of 8-inch super-articulated action figures comes unique specialized gear suiting each character’s combat skills and mission assignment. New Commando Figures for 2007 include a variety of G.I. JOE and COBRA specialists such as GRAND SLAM, FLINT and SAMURAI SNAKE EYES.

G.I. JOE METAL MAYHEM

(Approximate Retail Price: $24.99; Ages: 5 & up; Available: Summer 2007)

METAL MAYHEM is the next generation of mobile mechs, incorporating the power and strength of the KUNG FU GRIP. This massive armored fighting suit has advanced micro-electronics that instantly respond to the operator’s movements, even the lightning-fast reflexes of ninja master SNAKE EYES! New METAL MAYHEM has the biggest KUNG FU GRIP hand ever and the blaster features lights and sounds.

G.I. JOE ADVENTURE TEAM

(Approximate Retail Value: $19.99; Ages: 5 & up; Available: Summer 2007)

The ADVENTURE TEAM is back! First introduced in the 1970s, the G.I. JOE ADVENTURE TEAM fights real and imagined adversaries such as sharks, spies, snow monsters, and mummies. These 8-inch figures feature a nostalgic look, but with the modern day KUNG FU GRIP! The 2007 line up will include STORM SHADOW with tiger, Temple Adventure and Croc Adventure.

G.I. JOE COMBAT SQUAD

(Approximate Retail Value: $14.99; Ages: 5 & up; Available: Summer 2007

The new COMBAT SQUAD will feature military-style figures in the popular 8-inch scale. The 2007 line will include LEATHERNECK, SHOCKWAVE and BEACHHEAD …. all with the KUNG FU GRIP!

Forever Is A Long Time Coming

When Hasbro, Inc. introduced the TRANSFORMERS brand to the U.S. in 1984, it revolutionized a category it had itself invented some 20 years earlier -- action figures.

TRANSFORMERS – originally dubbed “The Transformers” -- heralded an entirely new way to interact with action figures, giving kids the power to literally change the toys from one form into another (initially, from robots to vehicles). As the iconic theme song went, there was “more than meets the eye.”

But that was only the beginning. With intriguing personalities, captivating story lines and great battle action, Hasbro firmly entrenched the TRANSFORMERS brand into the pantheons of modern pop culture. Over the past two decades, the TRANSFORMERS brand has emerged as one of the most successful properties in action figure history, spawning numerous television series, comic books, and even a feature length animated film.

Today, the TRANSFORMERS brand has a devoted following of fans of all ages, with Optimus Prime and Megatron captivating a whole new generation of fans. The franchise is about to be taken to a new level with the July 4th premiere of the first-ever live-action feature film, TRANSFORMERS, from DreamWorks Pictures and Paramount Pictures, directed by Michael Bay and executive produced by Steven Spielberg.

A timeline of key TRANSFORMERS brand milestones follows

Pre-1984 –
· Hasbro secures the rights to many changing/converting robot brands in Japan and creates the umbrella name THE TRANSFORMERS to unite them. Takara, a Japanese toy manufacturer saw the potential for future TRANSFORMERS growth and becomes Hasbro’s lead partner in the development of new TRANSFORMERS products. This successful alliance has lasted for more than 20 years.
1984 –
* The TRANSFORMERS toy line is launched by Hasbro, with a classic theme song that had kids all over the U.S. reciting the refrain “Robots in Disguise.” There twenty-one toys in the original set, including OPTIMUS PRIME, MEGATRON, BUMBLEBEE, JAZZ and STARSCREAM. This is the beginning of what has come to be known the “Generation: 1” era.
* The TRANSFORMERS animated television series debuts with a mini series titled “MORE THAN MEETS THE EYE.” New episodes began in September, airing on Saturday mornings.
* Marvel Comics releases four-issue TRANSFORMERS comic series titled “The TRANSFORMERS.”
1985 –
* Hasbro releases second series of TRANSFORMERS toys, highlighted by the introduction of DINOBOTS and CONSTRUCTICONS (the first group of figures that can combine to form a larger robot).
* Two TRANSFORMERS figures are introduced with battery-operated functions: SHOCKWAVE has a flashing light and sound effects, and OMEGA SUPREME walks and has a tank with a turret that spins and lights up while rolling around a track.
1986 –
* The animated feature film titled TRANSFORMERS: The Movie was released in theaters, featuring many of the characters that the new toys were modeled after. It featured the voice talents of Leonard Nimoy, Eric Idle, Judd Nelson, Robert Stack, and Orson Welles, and a rock soundtrack.
* Hasbro introduces cities for both the AUTOBOTS and DECEPTICONS: METROPLEX for the AUTOBOTS and TRYPTICON for the DECEPTICONS.
1987 –
* The HEADMASTERS and TARGETMASTERS figures are introduced into the TRANSFORMERS toy line.
* Hasbro introduced FORTRESS MAXIMUS, the largest TRANSFORMERS figure at the time, measuring a whopping two-feet-tall.
1988 –
* Hasbro released the PRETENDERS, robots that disguise themselves inside an included shell, and MICROMASTERS, very, very small vehicle that changes into robots.
* OPTIMUS PRIME is revived with a new TRANSFORMERS figure from Hasbro, featuring ‘POWERMASTER” technology wherein a smaller robot is used to unlock a special feature on the larger, more deluxe figure.
1989 –
* Hasbro introduces four of the TRANSFORMERS fans’ favorite characters back into the toy line: BUMBLEBEE, JAZZ, GRIMLOCK and STARSCREAM.
1990 –
* TRANSFORMERS ACTION MASTERS are released by Hasbro. These feature action figure versions of both classic and interesting new characters that don't change modes, but have vehicles and partners that do change modes.
1992 –
* Late in the year Hasbro introduces “TRANSFORMERS: Generation 2.” All of these toys are re-colored versions of figures from the early years of TRANSFORMERS: JAZZ, SIDESWIPE, INFERNO, STARSCREAM, RAMJET, OPTIMUS PRIME, the DINOBOTS, and CONSTRUCTICONS.
* There is a Generation 2 Television animated series, which featured all-new CGI graphics.
1993 –
* Hasbro introduces a new TRANSFORMERS feature into the lineup. Color-change cars have weapons that shoot water and parts that change color when hit by water, creating "battle damage."
* MEGATRON is revived by Hasbro and introduced as a tank with projectile weaponry and electronic sound effects.
* As a prelude to the new TRANSFORMERS comic, MEGATRON first appears in the G.I. JOE comic series.
1994 –
* The first BotCon, a TRANSFORMERS fan convention, is held in July in Fort Wayne, Indiana. The annual event has been held every year since, and continues to attract TRANSFORMERS fans from around the globe!
* The AERIALBOTS and COMBATICONS TRANSFORMERS are revived by Hasbro with some new friends, the LASER RODS with light-up engines and weapons, and the ROTOR FORCE with rotor-weapons that can travel across a room.
* Hasbro introduces one of its most popular TRANSFORMERS to date – DREADWING, a Stealth bomber with three modes.
1995 –
* The animated series titled TRANSFORMERS: BEAST WARS debuts and is an instant hit.
1996 –
· Hasbro releases the TRANSFORMERS BEAST WARS toy line, featuring characters from the animated series. AUTOBOTS and DECEPTICONS are replaced by MAXIMALS and PREDACONS, robots that turn into animals and insects. This line also introduced the first female TRANSFORMERS figure, BLACKARACHNIA.
1998 –
* Hasbro’s TRANSFORMERS BEAST WARS line expands with the introduction of TRANSMETALS, figures depicting mechanical animals with chrome-painted features. Some of these figures feature three or four conversion modes.
1999 –
* The TRANSFORMERS BEAST WARS animated series evolves, introducing new characters and taking on the name TRANSFORMERS BEAST MACHINES.
2000 –
* TRANSFORMERS BEAST MACHINES figures are released by Hasbro, including new DINOBOTS and BEAST WARS figures with alternate colorations.
2001 –
· Hasbro re-introduces TRANSFORMERS as ROBOTS IN DISGUISE, returning to the classic concept of robots that change into cars, trucks, and other vehicles. The TRANSFORMERS: ROBOTS IN DISGUISE series debuts.
2002 –
* The TRANSFORMERS ARMADA animated series debuts. Hasbro also launches the ARMADA toy line, featuring MINICONS, which connect to larger figures to enable new features. MINICONS were a bit hit with a new generation of young fans.
* Hasbro re-issues TRANSFORMERS GENERATION: 1 toys exclusively at Toys R Us.
2003 –
* Hasbro introduces the first-ever TRANSFORMERS UNICRON toy based on one of the most evil TRANSFORMERS characters ever! UNICRON is also voted one of the top 12 toys of the year by Toy Wishes.
* TRANSFORMERS ALTERNATORS toy line is introduced, featuring authentic looking licensed vehicles that change into familiar characters.
2004 –
· TRANSFORMERS CELEBRATE ITS 20TH ANNIVERSARY. From Hasbro's action figures to the animated series, comic books, and video games, a new generation of kids have discovered the thrills of the TRANSFORMERS saga.
· The TRANSFORMERS ENERGON theme is introduced, along with new TRANSFORMERS ALTERNATORS vehicles and new toys from the TRANSFORMERS UNIVERSE line, a collection of the best TRANSFORMERS toys from years past.
· Hasbro introduces a 20th Anniversary special version of the heroic OPTIMUS PRIME robot as a fan-requested tribute to the original 1984 toy.
2005 –
* The TRANSFORMERS CYBERTRON line is introduced by Hasbro, featuring CYBER KEYS that unlock weapons and new features within each figure.
* Hasbro announces that together with DreamWorks and Paramount Pictures, they will bring the TRANSFORMERS saga to the “big screen” on July 4, 2007 with a live-action, feature film directed by Michael Bay (Armageddon, The Rock, Bad Boys I and II) and executive produced by Steven Spielberg and Hasbro’s COO, Brian Goldner. Produced by Don Murphy, Tom DeSanto, Lorenzo di Bonaventura and Ian Bryce. Story by Roberto Orci & Alex Kurtzman and John Rogers. Screenplay by Roberto Orci & Alex Kurtzman. The film stars Shia LeBoeuf, Josh Duhamel, Bernie Mac, Tyrese Gibson, Megan Fox, Jon Voight and John Turturro.
* New comic book licensee, IDW Publishing, re-launches a new line of TRANSFORMERS comics.
2006 –
* Production begins on the live action feature film and the anticipation in the fan community builds exponentially.
* The TRANSFORMERS CLASSICS toy line is released by Hasbro, featuring a selection of favorite characters from Generation: 1 with new designs and re-colorations. Characters in the line include MEGATRON, OPTIMUS PRIME, ASTROTRAIN and BUMBLEBEE.
* The animated TRANSFORMERS movie (1986) is re-released on a commemorative DVD from Sony BMG.
2007 –
* Hasbro unveils its new TRANSFORMERS toy line, based on the live action movie from DreamWorks and Paramount Pictures, with the release of all-new action figures, games and role play toys.
* TRANSFORMERS toys and merchandise is set to go on sale June 2.
* For the first time ever, BotCon will be held in Providence, Rhode Island, near Hasbro’s hometown on June 28 through July 1.
July 4, 2007
* The TRANSFORMERS movie is released in theaters!!!

Hasbro Entertainment Experiences

Hasbro, Inc. (NYSE: HAS) kicks off the excitement of New York’s annual American International Toy Fair (February 11-14) with the introduction of a host of exciting and innovative toys and games -- along with products outside the traditional toy and game arena -- designed to provide a variety of fun and unique entertainment experiences for all members of the family.

Among the highlights in the more traditional Hasbro categories: some seriously cool boys action products based on the upcoming summer movie blockbusters—the live-action TRANSFORMERS feature film, set to release on July 4, and SPIDER-MAN 3 premiering on May 4; the latest, highly realistic “hatching” from the FURREAL FRIENDS team…SQUAWKERS MCCAW, an interactive parrot and the follow-up to the successful BUTTERSCOTCH pony; and NET JET, an instant online game system just for tweens. Proving that classics never go out of style, Hasbro celebrates the TONKA brand’s 60th anniversary with an all new developmental product, the WHEEL DRIVERS SCOOT N’ SCOOP 3-in-1 Ride On, and gives game players a whole new way to play classics in the GAME OF LIFE TWISTS AND TURNS and TWISTER MOVES HIGH SCHOOL MUSICAL EDITION.

Since entertainment can take many shapes and forms, Hasbro is using its expertise in the music and technology area and bringing to market two highly unique products that stretch beyond toy and game boundaries: TOOTH TUNES – first introduced last fall in New York -- is now available nationally. This revolutionary tooth brush uses a safe and patented technology to transmit songs and music vibrations through the teeth, which are then heard in the inner ear. Also making its debut this year is the ultra cool POWER TOUR Electric Guitar from Tiger Electronics and Gibson Guitar that lets guitar fans learn to pound out power cords, shred leads and rock right out of the box.

“Hasbro is committed to bringing to market great products that leverage the latest technologies through our incredible portfolio of brands,” said Brian Goldner, Hasbro’s chief operating officer. “In addition, Hasbro continues to open entirely new categories through innovation inspired by consumer insights and our quest to provide a wide variety of entertainment for the entire family.”

Highlights include:

TIGER ELECTRONICS

TOOTH TUNES

Brushing your teeth is about to feel – and sound – better than ever as Tiger Electronics delivers on its promise of product innovation with the revolutionary TOOTHTUNES, a brand new toothbrush featuring proprietary technology that will encourage people of all ages to brush for two full minutes – the amount of time generally recommended by dentists. TOOTHTUNES’ safe and patented technology transmits songs and music vibrations through the teeth, which are then heard in the inner ear. Users will hear two full minutes of the hottest music from today’s biggest stars, which will keep them brushing. Hasbro will introduce up to 20 different versions of TOOTHTUNES this spring, each featuring a hit song. Kids can choose from a variety of their favorite tunes, the first wave to hit store shelves includes: All Star, Smashmouth; Get'cha Head in the Game, B5 from the High School Musical soundtrack; Best of Both Worlds, Mylie Cyrus / Hannah Montana; We're All in this Together, from the High School Musical soundtrack; The Party's Just Begun, The Cheetah Girls; Kiss The Girl, Ashley Tisdale. For updates on new TOOTHTUNES releases visit www.toothtunes.com. (Approximate retail price $9.99; Available nationwide in February 2007. Three AAA batteries are included.)

POWER TOUR Electric Guitar

Turn It On, Turn It Up, Rock Out™! With the POWER TOUR Electric Guitar, guitar fans can learn to pound out power cords, shred leads and rock right out of the box! Featuring four different modes – ‘jam,’ ‘learn,’ ‘band’ and ‘speaker’ - music enthusiasts can choose to learn how to play the 12 pre-loaded songs or plug in an MP3 player and jam along to their favorite playlist. Once a song is selected, tweens simply follow along to the lights - the POWER TOUR Electric Guitar will ‘light’ the way to where fingers should be placed so tweens can play at their own speed, hitting the right notes at the right time. As players learn, they can select from rock songs of increasing difficulty, and even change the guitar’s sound to ‘metal,’ ‘punk,’ ‘digital,’ or ‘indie.’ Featuring authentic guitar sounds and classic “Gibson” styling, the POWER TOUR Electric Guitar boasts lots of really cool guitar features including strum bar, palm mute bar, input/output jacks, touch sensors, multicolored LED lights and dual function knobs. Tweens have never rocked this hard, this easy! Four “AA” batteries are required but not included. (Approximate retail price: $69.99; Ages 10 years & up; Available: August 2007)

I-CY

What’s black and white and cool all over? I-CY, the performing penguin! The newest – and ‘chillest’ – interactive music companion in the popular I-DOG family, I-CY loves to ‘dive’ into music of all kinds: rock, punk, rap, hip-hop and more! Using the included dual ended cable, plug I-CY into the headphone jack of any standard music system and music will broadcast through a built-in speaker. Whether users plug I-CY into a hand-held music system or simply sit it in front of a speaker I-CY will flap its flippers and rock side to side with the rhythm of the song. Watch I-CY’s belly light up with delight as it moves and grooves to the music. To keep this penguin pal happy and groovin’ give it lots of music and interaction – but watch out, you can make I-CY mad (and mute your music) by pressing its tail! Three AAA batteries are required, but not included. (Approximate retail price $19.99; Ages 8 years & up; Available: Spring 2007)

TIGER GAMES

NET JET

NET JET, an instant online casual game system from Tiger Electronics, offers tweens a power-packed system of 40 wildly fun and challenging online games in a “gated” environment that is free of banner and pop-up ads. NET JET is designed to give kids quick, easy access to a diverse lineup of engaging online games experiences with titles such as SUPER SOAKER Water Fight, to Marble Blast XP to MISSION PAINTBALL. The NET JET system is comprised of two main components—the controller, which means kids don’t need a keyboard to play NET JET games, and the game keys, which unlock the content library. Kids simply plug the NET JET system controller into a computer USB port, insert a game key and are instantly launched into the online game experience of their choice. There are 10 “Feature” game keys that can be purchased at retail. For each Feature game key purchased players can select three “Choice” games from a list of 30 and add them to their key at no additional cost. (Approximate retail price $24.99 for the controller and a demo key, $14.99 for feature game keys, each sold separately; Ages 6 years & up; Available: February 2007 in New York; nationwide in Fall 2007)

BOYS

OPTIMUS PRIME VOICE CHANGER HELMET

Our world will be changed forever on July 4 when an alien race of robots make Earth their final battleground in DreamWorks Pictures and Paramount Pictures’ live-action feature film TRANSFORMERS. Fans of all ages will witness the legendary struggle of the AUTOBOTS versus the DECEPTICONS, which has captivated kids and kids at heart since it was first introduced to the world in 1984. The OPTIMUS PRIME VOICE CHANGER HELMET allows kids to “become” the AUTOBOTS leader hero, OPTIMUS PRIME, and sound like a TRANSFORMERS robot for the first time! The OPTIMUS PRIME VOICE CHANGER HELMET features 3 modes: VOICE CHANGER: Make your voice sound like a robot; BATTLE PHRASES: OPTIMUS PRIME speaks iconic phrases; CONVERSION SOUNDS: Hear OPTIMUS PRIME change from a truck to a robot and back! (Approximate retail price $29.99; Ages 5 & up; Available: June 2007)

SPIDER-MAN DELUXE SPINNING WEB BLASTER

Columbia Pictures’ Spider-Man™ 3 reunites the cast and filmmakers from the first two blockbuster adventures for a web of secrets, vengeance, love, and forgiveness that will transport worldwide audiences to thrilling new heights on May 4, 2007. For kids who love to pretend they are Peter Parkers alter ego, Hasbro delivers the most realistic web-slinging experience ever with the DELUXE SPINNING WEB BLASTER. The amazing web blaster creates spiral webs with special web fluid. The blaster can also blast water. Included is one can of web fluid, with refills available separately. (Approximate retail price $24.99, refills $5.99; Ages 5 & up; Available: Spring 2007)

STAR WARS 30th ANNIVERSARY COIN ALBUM

To kick-off the Star Wars 30th Anniversary celebration, Hasbro has created a full-color commemorative coin album. Along with a spectacular mural, the album tells the story leading to the Star Wars 30th Anniversary and holds all 60 commemorative Star Wars coins available with the 30th Anniversary basic figures. It also includes the first figure of the 2007 3 ¾-inch 30th Anniversary Figure collection – Darth Vader. (Approximate retail price $9.99, Ages 4 & up, Available: February 2007)

GIRLS

SQUAWKERS McCAW THE FURREAL FRIENDS PARROT

Flying in the hoofsteps of last year’s holiday hit, the FURREAL FRIENDS BUTTERSCOTCH Pony, Hasbro introduces SQUAWKERS McCAW the FURREAL FRIENDS PARROT, the newest and most realistic member of the popular FURREAL FRIENDS line. Just like a real parrot, SQUAWKERS McCAW can repeat words, be “taught” to speak, respond to touch, make sassy sounds and even dance. (Approximate retail price $69.99; Ages 4 & up; Available: Fall 2007)

BABY ALIVE WETS N’ WIGGLES

The adorable BABY ALIVE WETS N’ WIGGLES doll features all the drinking and diapering excitement of the BABY ALIVE brand and is available in both baby girl and boy versions. BABY ALIVE WETS N’ WIGGLES “drinks” and wets just like a baby. Girls can “feed” BABY ALIVE WETS N’ WIGGLES doll with a special BABY ALIVE bottle filled with water. After the baby drinks, it wiggles and squirms to let you know it’s time to change the diaper, but be careful, just because the diaper is being changed does not mean BABY ALIVE WETS N’ WIGGLES has finished going potty. Once a clean diaper is in place, BABY ALIVE WETS N’ WIGGLES is ready to play – squeeze the “magical” baby bracelet and the adorable little one will make realistic cooing sounds, like a real newborn baby! (Approximate retail price $29.99; Ages 3 & up; Available: Fall 2007)

MY LITTLE PONY SO SOFT SING & DANCE PINKIE PIE

MY LITTLE PONY brand will kick off its 25th Birthday Celebration in Fall 2007 and SO SOFT SING & DANCE PINKIE PIE pony is ready to join in the fun! Little girls will love to interact with their favorite pony friend who tells three exciting stories and plays three fun games. Watch as SING & DANCE PINKIE PIE magically comes to life - her mouth really moves as she sings her favorite melodies, she even blinks and moves her beautiful eyes! Girls can dance along with SING & DANCE PINKIE PIE as her head, tail and pretty pink skirt all sway along to the beat. (Approximate Retail Price: $49.99; Ages: 3 & up; Available: Fall 2007)

LITTLEST PET SHOP DISPLAY & PLAY ROUND N’ ROUND PET TOWN

The LITTLEST PET SHOP pets are in for some never-ending excitement this fall when they visit the DISPLAY & PLAY ROUND N’ ROUND PET TOWN, a colorful new playset full of surprises, friends and tons of fun! The DISPLAY & PLAY ROUND N’ ROUND PET TOWN playset offers hours of endless pet play. Kids can tour their pets through the town on a super cool gondola or take them to the fancy salon for a brand new ‘do. Once the pets finish playing, kids can bring them to the town cafe to enjoy a tasty treat. The best part of the LITTLEST PET SHOP DISPLAY & PLAY ROUND N’ ROUND PET TOWN is that the fun never ends - this town can keep growing with the addition of the DISPLAY & PLAY PET BAKERY playset and the DISPLAY & PLAY PET NOOK. Both are additional playsets that stack and snap onto the DISPLAY & PLAY ROUND N’ ROUND PET TOWN playset – so now kids’ playsets can be as unique as their pet collection! The playset comes complete with two exclusive pets and some really cool accessories. (Approximate Retail Price: $29.99; Ages: 4 & up; Available: Fall 2007)

PLAYSKOOL

TONKA WHEEL DRIVERS SCOOT N SCOOP 3-IN-1 RIDE ON

Little boys will enjoy this dependable and realistic TONKA toy that will ‘grow’ with them as the truck converts from push toy to walker to a ride-on vehicle. This developmental toy comes with a FUN REVVIN’ WHEEL, which will make kids feel like they’re in the driver’s seat with its tooting horn, clicking directional signals and motor revving sounds! The removable wheel allows kids to take the fun of driving with them on the go. The TONKA WHEEL DRIVERS SCOOT N SCOOP 3-IN-1 RIDE ON truck comes complete with three colorful, shaped blocks that toddlers can sort or scoop up with the dump truck. (Approximate retail price $39.99; Ages: 9 months to 3 years; Available: Fall 2007)

PLAYSKOOL MADE FOR ME

PLAYSKOOL introduces MADE FOR ME, the only developmental, infant product line that enables parents to personalize play experiences with music. The entire line is compatible with a custom MP3, powered by Creative, which lets parents personalize music during playtime and bedtime to meet all of baby’s needs. All products allow mom and dad to customize activities and features to suit their child’s developmental needs, preferences and personality. Parents can choose from a library of 50 songs already loaded onto the MP3 player, transfer their own music from personal CDs or download tracks from internet music providers. The MP3 unit that is sold with the Digital Music Player is removable for use in all MADE FOR ME toys and gear. Included in the line are the Digital Music Player (Approximate retail price $79.99), Day to Dream Soother (Approximate retail price $34.99) and the 2-in-1 Infant Gym. (Approximate retail price $39.99. All are available Fall 2007)

THE ROSE PETAL™ COTTAGE COLLECTION

Playing house just got a whole lot more fun! The ROSE PETAL Cottage Collection from PLAYSKOOL provides a backdrop for creative play that empowers preschool girls to use their imagination inside and around their very own play space, featuring everything they need to role-play alone or with friends. From baking muffins to washing clothes to caring for their dolls, girls now have a place where they can set their imaginations free. At over four feet tall, the ROSE PETAL Cottage is the perfect size for preschoolers to act out stories, play grown-up roles and create their own world. The elegant collection provides a stylish and durable play environment that both young girls and moms will love. The Cottage, all of the furnishings and accessories store away quickly and neatly for optimal convenience in any size home. (Approximate retail price: $14.99 - $79.99; Ages 3 & up;; Available: Fall)

SPORTS ACTION

NERF N-STRIKE DISK SHOT

NERF makes an action-packed addition to its popular N-STRIKE line with the NERF N-STRIKE DISK SHOT disk launching system. The N-STRIKE DISK SHOT features one-of-a-kind foam blasting fun that only NERF can deliver - just like traditional skeet-shooting, but with a NERF twist! Launch foam discs using a wireless launch activator that attaches to most N-STRIKE blasters Then, take aim at the flying disk with an N-STRIKE blaster, and blast the disk out of the air! With three built-in difficulty levels, NERF enthusiasts of any caliber will enjoy building their blasting skills. Whether you’re a novice or NERF pro, this fall get ready to launch, aim and fire. The NERF N-STRIKE DISK SHOT comes complete with disk launcher, NERF blaster, six MICRO DARTS, six foam disks, wireless launch activator and wall plug. (Approximate retail price $49.99; Ages 6 & Up; Available: Fall 2007)

GAMES

WHAC-A-MOLE TOWER

Ring in the fun when you grab your mallet and give the mole a whack! Be quick and see If you can send his furry friend scurrying up-up-up the tower to ring the bell! Includes four fun games! Hammer Time – Race the clock to light the lights and ring the bell Lights Out – Race to turn off the lights! Hit 100 – Be the first to get 100 points 0 to 60 – A head-to-head battle to be the first to win 60 points. WHAC-A-MOLE is a trademark of Bob’s Space Racers, Inc. (Approximate retail price $39.99; Ages 4 & up; Players 1-2; Batteries: 3C not included; Available: August 2007)

OPERATION RESCUE KIT

Open up the doctor’s medical case to reveal Sam’s new operating theatre with 15 new Funatomy parts. Includes a push pump oxygen ventilator for Sam’s irregular heart beat and light up heart monitor! Complete with four all new exciting games for extended play and portable for on-the-go fun. Includes three skill levels for players of all ages to enjoy. (Approximate retail price $24.99; Ages 6 & up; players 2 to 4; batteries: requires 3 AA, not included; Available: June 2007)

OPERATION is a trademark of Banc of America Leasing & Capital, LLC licensed for use by Hasbro.

MONOPOLY TROPICAL TYCOON DVD Game

This is prime time real estate and there’s a fortune to be made. If you can amass the most fortune points, you could own this island paradise. The DVD brings the adventure to life with Community Chest, Chance and new flashes the DVD allows you to make decisions that change the course of the game. Build you way to fortune and fame on this tropical island and own it all! (Approximate retail price $34.99; Ages 8 & up; players 2 to 4; DVD player required, not included; Available: June 2007)

HYPERSLIDE

Listen up as the game calls the shots! Flick – slide or shoot the hyperdiscs under the arch! The game knows if you were right or wrong! Three games: Fast Pass – It commands…you obey; Code Busters – Get your brain in the game and break the Add One – Guess what’s next! Multiple game levels and automatic scoring. Faceoff with friends or play solo!(Approximate retail price $24.99; Ages 6 & up; players 1 to 2; batteries: 3AA, not included; Available: August 2007)

TWISTER MOVES HIGH SCHOOL MUSICAL EDITION

Get up and get rockin’! Grab a mat, pop in the TWISTER MOVES CD and put your feet on the yellow foot prints. Next, follow the moves DJ RAY and DIAMOND J call out! Dance along to TWO totally TWISTER MOVES dance discs… Or pop in the EXCLUSIVE High School Musical disc and get rockin’! (Approximate retail price $24.99; Ages 8 & up; players 1 to 2; CD player required, not included; Available: August 2007)

©Disney

ELECTRONIC CATCH PHRASE MUSIC Edition

This classic party game has a new way to play that is more fun than ever! Now, try to get your team to guess the name of a SONG….you can describe it, hum it or sing the lyrics to it, if you dare! You don’t have to sing to win… but if you do, you rack up BONUS points! Pass it fast and don’t be last or you’ll get b-b-b-buzzed. Then your opponents get the chance to steal and score! Choose from categories: Pop Mix, 70s, 80s, 90s, 2000s, Classic Rock, Hip-Hop/R&B, Country, Oldies. (Approximate retail price $24.99; Ages Adult; players 4 or team; Batteries: 3AA, not included: Available: July 2007)

THE GAME OF LIFE TWISTS AND TURNS

For the first time ever, THE GAME OF LIFE has been revised and updated with a totally new way to play the game. Make your choices, take your chances in this totally new way to play and win in life. You’re in control! Choose your career, your path, even your game length. Use the electronic LIFE Pod to spin and store your info. Use the four quadrants of the game board Learn it, Live, Live it or Earn it to live the life you want – and win based on the number of Life Points you earn. (Approximate retail price $34.99; Ages 9 & up; Players 2 to 6; Batteries: 2AA, not included; Available: June 2007)

MONOPOLY: ELECTRONIC BANKING EDITION GAME

MONOPOLY: Electronic Banking Edition is the newest way to play your favorite game – now with an all new debit payment system. Up to 6 players can now play the MONOPOLY game, featuring the properties of Here & Now, in an even more contemporary way – without cash. (Approximate retail price $34.99; Ages 8 & up; Players 2 to 6: Batteries: 2 AAA, not included; Available: Fall 2007)

MONOPOLY EXPRESS GAME

Love the MONOPOLY game but don’t have time for a full game? MONOPOLY Express delivers a burst of fun in 20 minutes. Roll the dice to collect the most property. Complete the groups to earn big points, then roll for houses or a hotel. But don’t be too greedy or you might go to jail! (Approximate retail price: $12.99; Ages 8 & up; Players 2 to 4; no batteries required; Available: July 2007)

SCRABBLE EXPRESS GAME

Love Scrabble® but don’t have time for a full game? Scrabble® Express delivers a burst of fun in 20 minutes. Roll the dice and use letters to build a word. Opponents use remaining dice to build off of previous word played. The first to score 200 points wins! (Approximate retail price: $12.99; Ages 8 & up; Players 2 to 4; no batteries required; Available: July 2007)

SCRABBLE is a trademark of Hasbro in the US and Canada

SORRY! EXPRESS GAME

Love Sorry!® but don’t have time for a full game? Sorry!® Express delivers a burst of fun in 20 minutes. Roll the dice to move your pawns or steal them from your opponents. In the lead? Just wait! One roll and the tables could turn. Move all your pawns home to win! (Approximate retail price: $12.99; Ages 8 & up; Players 2 to 4; no batteries required; Available: July 2007)

MAGIC ONLINE III

Wizards of the Coast, Inc., a subsidiary of Hasbro, announces Q2 2007 as the much anticipated release timeframe of the MAGIC ONLINE III game, the next generation of the most widely played online trading card game on the market. Based on the MAGIC THE GATHERING trading card game, the first trading card game with millions of players worldwide, the MAGIC ONLINE III game adapts game play to fit today’s active lifestyles, allowing players to experience the full depth of MAGICTM from any computer with an online connection. The MAGIC ONLINE III game is packed with updated features designed to introduce beginners to the game in a very approachable manner, while fulfilling the appetites of the core enthusiasts. With a new graphic redesign and user interface, this version features many enhancements including: tools to increase graphic interaction; enhanced community chat; 24-hour active user support/mentors; a virtual safety box where digital cards never get lost or lose their value by becoming bent or torn and an in-game store front enabling the purchasing of new cards and content. It’s these in-game features coupled with unique game play and first of its kind business model that separates the MAGIC ONLINE III game from other online trading card games. The game download is free, while core sets and additional playing cards vary in value pending availability.

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Galactica Goodies

DST Launches Battlestar Galactica Action Figures!

Diamond Select Toys are proud to announce a partnership with Universal Studios Consumer Products Group to manufacture action figures and ships based on the SCI FI hit original series, Battlestar Galactica! Reimagined by Ron Moore, Battlestar Galactica tells the story of the last survivors of mankind and their quest to escape the murderous Cylons in their search for the mythical 13th Colony, Earth.

Battlestar Galactica premiered as a mini-series in 2003 to rave reviews from both critics and fans of the classic property, setting viewership records for the SciFi Channel. Leaving much of traditional science fiction behind, the new Battlestar Galactica instead focused on character-driven conflicts and the series’ epic storytelling style as viewers followed the triumphs and hardships of the Colonial Fleet. Having received the prestigious American Film Institute’s honorific “TV Program of the Year” for the second consecutive year, the stellar drama returns to the SciFi Channel on January 21st in a new timeslot; Sunday evenings at 10:00 pm EST.

In addition to the riveting plots and special effects, Battlestar Galactica features an incredibly diverse cast of characters portrayed by a mix of seasoned veterans and Hollywood newcomers. Accomplished actors Edward James Olmos and Mary McDonnell provide the necessary leadership as Admiral Adama and President Roslin, with a sizable supporting cast featuring the talents of Tricia Helfer, Katee Sackhof, Grace Park, Jamie Bamber and James Callis. With guest stars like Lucy Lawless, Dean Stockwell and Battlestar Galactica veteran Richard Hatch, this impressive cast steals the show and delivers rock-solid performances week after week.

DST plans to release the first action figure assortment this summer. The debut series will feature several key characters from the smash-hit series, including the seductive Six herself! Specific product announcements, as well as timetables for their release dates, will be featured in future Diamond Select Toys communications and at next month’s American International Toy Fair.

The Ark

The second season of the new Doctor Who television series was a fan’s dream come true – two of the biggest, nastiest cyborg villains in Who history (hey, in SF history!), the Daleks and the Cybermen, battling on and above the streets of London.

We’ve been loving the new Who action figures this year and now the fine folks behind them, Character Options, are celebrating that epic season finale with these two brilliant box sets, the Doomsday set with the Doctor, Dalek and Cyberman and the Genesis Ark with four Daleks (Cult of Skaro) and the Ark stolen from the Time Lords to generate a new Dalek army, so now you can re-enact the battle almost every fan has always wanted to see.

The Goblin King

After the much anticipated Palisades 12" doll of Jareth the Goblin King (played by David Bowie) was cancelled, and Palisades entered into receivership, many fans were left very disappointed. Now there is going to be an even better 7" version.

A terrific likeness of Jareth - as you would expect from NECA (National Entertainment Collectibles Association) - the figure comes with plastic and fabric costume parts and is complete with a crystal ball and interchangeable hands. Brilliant!



NECA plans on releasing two Jareth figures. The first figure features Jareth in his blue outfit from when he first appears in the film. This first figure is slated for release in March 2007. A second Jareth will ship later in 2007, and will come packaged with a special Hoggle figure pack-in. That right folks, a Hoggle action figure!

Terror of the Autons

Recreate scenes from Series 1 of Doctor Who with these all-new 5" poseable action figures.

The Doctor Who 2007 action figures range includes Rose Tyler with 2 spider robots, a Slitheen & Space Pig (twin pack), Captain Jack & the Empty Child (twin pack), Autons (twin pack) and Dalek with mutant reveal.

The Legend of Zelda merchandise

Did you secure a Wii-order on Tuesday from Amazon.co.uk? To belatedly mark the occasion of Amazon UK's most successful pre-order launch ever, eclipsing Harry Potter and Cold Play. This post is dedicated to fellow Nintendo merchandise collectors.

First 4 Figures is proud to announce a three-year licensing agreement with Nintendo for the rights to create statues based on The Legend of Zelda franchise, including characters from the hotly-anticipated The Legend of Zelda®: Twilight Princess.

"We are very excited to be working with Nintendo on the Legend of Zelda brand. The franchise has clearly stood the test of time, having just celebrated its 20th Anniversary.

The first game captured the imagination of a generation, with the following games capturing the imagination of another and then another. The Legend of Zelda: Twilight Princess looks all set to do the same,” says Alex Davis, director of First 4 Figures. “We will be mainly concentrating on doing statues based on the games The Legend of Zelda: Ocarina of Time, The Legend of Zelda: Majora’s Mask, and The Legend of Zelda: Twilight Princess.”

There are plans for single statues, mixed media statues, and VS dioramas.

The first in the series of statues was previewed at this year’s E3 on Nintendo’s stand. They will be available in collectible and specialty stores worldwide as well as directly at the First 4 Figures website.

They will stand approximately 9 to 12 inches tall and will retail for $80 to $120 for single statues and $200+ for high end VS dioramas.

Current product development plans include, but not limited to:

The Legend of Zelda: Ocarina of Time

Young Link
Sheik
Ganondorf VS Link Diorama
Dark Link

The Legend of Zelda: Majora’s Mask

Fierce Deity Link
Skull Kid

The Legend of Zelda: Twilight Princess
Zelda
Link

Wish I'd bought the 6" Zelda action figures by Toy Biz when I saw them!

Heavy Metal

In 1979, you could go buy your favourite Star Wars vehicles in die-cast from Kenner. Then, there weren't a whole lot of options, but today Hasbro brings back all the detail and collectibility of die-cast metal with its Titanium Series of toys!

Starting with Star Wars, Hasbro brings all of the best-loved characters, vehicles, and more to the world of die-cast metal collectibles. With Battlestar Galactica and Transformers new and old, there's fun for every sci-fi fan with Hasbro's Titanium Series.

Each collectible item has moving parts, display stands, and so much more. The AT-AT has moving legs and a snowy base, the Imperial Shuttle has wings that descend, and the Titanium Ultra Millennium Falcon has an entire crew of figures sculpted inside! Collect them all!

Did anyone call for a metal webslinger? Hasbro's highly successful Titanium brand now includes an assortment of die-cast metal action figures licensed from The House of Ideas.



Bringing heavy metal detailing to the world of Marvel's most famous characters, including: Spider-Man, Green Goblin and Doctor Octopus.

Oh! Mustn't forget to wish readers a happy and safe Hallowe'en!

Make Mine Marvel!

Things have been a little quiet around here! Aside from very flakey iDisk and BlogSpot servers precluding updates. I've been busy creating new banners for a client, Forbidden Planet International (see the Marvel Legends 468 x 60 banner) whilst, simultaneously, cutting my teeth on Adobe Photoshop CS2!

Forbidden Planet International know how important it is to have fun during Halloween, and they're going to help you have fun this Halloween! Featuring hand-picked costumes, collectibles, action figures, and gifts, FPI have the world's best items for everyone's favourite spooky holiday.

From the V for Vendetta Mask to the Halloween Michael Myers Head Knocker, there's something for everyone at Forbidden Planet International!

Doctor Who Underground

BBC Worldwide announced today the appointment of Underground Toys Ltd. as the North American manufacturer and distributor for Doctor Who toy and collectible products, including the popular figure line from the UK’s award-winning Character Options Group. The deal was brokered by MOST MANAGEMENT, BBC’s North American licensing agency for the Doctor Who franchise.

Underground Toys will be bringing action figures, R/C figures, 12" collector dolls, clocks, watches, electronic gadgets, electronic keychains, diaries and more to market through their own distribution channels, direct-to-chain stores and through sub-distributors around the country. Underground Toys directly supplies specialty market retailers including Borders, Hot Topic and Spencer Gifts as well as independent retailers, comic book and hobby stores. Underground Toys will begin shipping initial products in time for the holidays, with a full roll out of the items in February 2007 at the International Toy Fair in New York.

Already a huge success in the UK, the Doctor Who toy line was the second highest-selling last Christmas in the UK and is expected to repeat its success this year. The line also won Best Licensed Toys and Games Award and the Innovation Award at the 2006 Licensing Awards.

“Underground Toys recognizes that there is a growing demand for Doctor Who products at retail in the USA and will be strongly pushing and supporting the brand into specialty retail,” said Robyn Morgan, Underground Toys' Licensing Manager. “We are focused on executing the merchandise program effectively in conjunction with the growing popularity of the new Doctor Who series."

“Underground toys has a wealth of experience and knowledge in the market along with an enthusiastic approach to the Doctor Who brand,” said Anna Hewitt, Head of International Licensing, BBC Worldwide. “We are thrilled that fans both new and old in North America will have a chance to purchase Doctor Who products.”

The first season of the new Doctor Who proved a huge success for SCI FI Channel, delivering an average of 1.5 million viewers each week. The second season began with a two-hour premier on September 29th, where over a million viewers tuned in to watch the new Doctor, David Tennant.

Doctor Who: The Complete First Series has become BBC Video’s best selling ‘Doctor Who’ DVD title ever in North America. The second series will arrive on DVD January 16, 2007, following the airing on SCI FI Channel this fall. In addition, over forty classic Doctor Who episodes are currently available on DVD through BBC Video, with new releases in the classics line releasing each quarter. A range of Doctor Who novels, featuring adventures from the new and classic Doctor Who series, is available through Diamond Book Distributors.

Recommended for Mature Collectors

Don't you love it when video games spawn action figures and assorted collectibles? Even Zelda has been immortalized in plastic. But what about those franchises that never see release? The House of the Dead is a prime example.

The House of the Dead is a first-person, light gun rail shooter arcade game released in 1996 by Sega, where the player assumes the role of a government agent who must shoot his way through an army of recently resurrected zombies.

The House of the Dead is a straightforward light gun game. Players simply use a light gun to aim at approaching enemies, and click the trigger to shoot them. The characters' pistols use clips of rounds, so even though the player has infinite ammo, they must reload once each clip is spent. This is done by pointing the gun away from the screen and pressing the trigger. A set of torches next to each player's clip shows their health. Anytime a player is attacked or shoots a civilian, one of their torches is put out. A player is considered "dead" when all of that player's torches are out. A dead player may continue by inserting more money (or selecting continue in the home versions). Sometimes a first-aid pack can be shot to restore health, and some civilians will give first-aid packs to the player if he or she saves them.

This game was one of the first such games to incorporate the possibilities of multiple routes. For instance, in the beginning of the game, a male civilian is about to be thrown off the bridge to his death. If players shoot the zombie and save the civilian, they will enter the house. If the civilian dies, players go down an underground route through the sewer. There are other critical points in which the players' actions decides where they go. This "choose-your-path" was later implemented in its three arcade sequels.

Back in 2003 Palisades cancelled their proposed second series of The House of the Dead action figure line, which is too bad as they looked great.

Merchandise Maniacs

So, avid reader what are you favorite franchises to collect? To start the ball rolling, I'll list (in no particular order) some stuff:

Star Wars Transformers
Why Hasbro didn't think of this sooner is a question for another day! Of course they didn't merge with Kenner until the early 90's. The initial releases were a bit hit and miss. Waves 2, 3 and 4 and there's no looking back, eh Annie?

Star Wars Die-Cast Titanium Series
Kenner's die-casts were collectible gold in the 70's and 80's. My parents bought me Darth Vader's TIE Fighter, X-Wing, Land Speeder, Imperial Cruiser (and Rebel Blockade Runner), Y-Wing, Snow Speeder, Slave I and Millennium Falcon. These are just too great for words and are ample compensation for never owning the elusive TIE Bomber!

Transformers Die-Cast Titanium Series
The G.I. Joe crossovers are an homage to the 80's Marvel comic. Can't wait to see Skywarp/Cobra Rattler jet.

DC Super Heroes
Mattel finally unleashes the Four Horsemen (MySpace friends) and demonstrate that they can go head-to-head with Marvel Legends. Marvel Legends are now licensed to Hasbro. The toy wars continue!

Doctor Who (both classic and 200x)
The Denys Fisher Mego range of 10" figures and accessories has a very special place in my childhood! Giant Robot, Doctor Who, Cyberman and Dalek were welcome company during an extended stay in hospital in 1977! Now Character Options' new merchandise has pride of place on my bookshelves.

Masters of the Universe (200x)
I'm still collecting 200x and NECA stactions (static action figures). Aren't you?

Drawing Red Shadows

As I was writing a bio for MySpace. I recalled the following anecdote, which is loosely relevant to the themes of this very blog!

When I wasn't playing with Star Wars, Transformers, Zoids, Masters of the Universe or G.I. Joe toys. I was sending unsolicited toy franchise submissions to Palitoy (the famous Coalville company which sub-licensed products from Hasbro and Kenner)! For example Baron Ironblood's, original UK name for Cobra Commander, Man o' War submersible. Whilst Palitoy invariably couldn't accept my ideas, their customer relations department graciously sent me posters and action figures along with dutifully returned artwork and a thank you note! Incidentally, Character Options is the modern equivalent of Palitoy and hopefully will not suffer its forebears fate.

In the UK weekly comic Battle Action Force, Baron Ironblood mercilessly allowed the destruction of the Red Shadows before emerging as Cobra Commander and the advent of the Marvel comic.

This brief quote from Marvel comics gives an insight into the motivation for the creation of Cobra Command:

"I'm not going to be ground under the wheels of big government!... I'm going to create an underground organization that will bypass government restrictions, and garner power through terrorism and extortion!... I won't stop until my organization coils around the whole world like a giant cobra!"-- Cobra Commander, circa. 1978

Unlike the animated series, Marvels G.I. Joe comic presented an insidious and palpable terrorist threat in the form of Cobra. From Crimson Guard to Zartan, the enemy was violent and relentless.